Tagged with Marketing

Why Reviving Colonel Sanders Was Legally Necessary

Why Reviving Colonel Sanders Was Legally Necessary

The news outlets, marketing trade magazines and Twitter came alive this week when Colonel Sanders galloped back onto the scene to once again promote his Kentucky Fried Chicken. Numerous articles talked about his return, the advertising reasons behind bringing him, and the hope to de-throne Chick-fil-A. The campaign even evoked a little star power by … Continue reading

Case Study: Ad Agencies and Spec Spots

Case Study: Ad Agencies and Spec Spots

I love it when my readers write in with questions and blog ideas! Keep. Them. Coming. Today’s post centers around the world of marketing and ad agencies. Here is the scenario: Directors of Production and Motion Graphics people are all told when their reel is thin to do spec spots for various clients. So, a potential … Continue reading