Tagged with Advertising

Why Reviving Colonel Sanders Was Legally Necessary

Why Reviving Colonel Sanders Was Legally Necessary

The news outlets, marketing trade magazines and Twitter came alive this week when Colonel Sanders galloped back onto the scene to once again promote his Kentucky Fried Chicken. Numerous articles talked about his return, the advertising reasons behind bringing him, and the hope to de-throne Chick-fil-A. The campaign even evoked a little star power by … Continue reading

Truth in Alcohol Advertising

Truth in Alcohol Advertising

A really fun part of my day job is I get the opportunity to review copy related to underwriting spots and promotional material. Broadcasting rules and regulations, like any area of the law, are forever evolving. As you can imagine, the FCC (Federal Communications Commission, for my non-broadcast readers) can be blamed for regulating a … Continue reading

Imagine Lennon Endorsing a Business

Imagine Lennon Endorsing a Business

I am just going to say it.  In case you had any doubt at all, it is not okay to use a celebrity’s image to endorse your product or business without permission.  Also, it is not okay to use someone else’s copyrighted work (in this post a photo) in your advertisement for your business. Sigh! Okay; we got that out of … Continue reading